I’m with REI on this one and will be #OptOutside-ing!!!!
Just look at the letter from the CEO:
REI is closing on Black Friday.
You read that correctly. On November 27, we’ll be closing all 143 of our stores and paying our employees to head outside.
Here’s why we’re doing it.
For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth.
We’re a different kind of company—and while the rest of the world is fighting it out in the aisles, we’ll be spending our day a little differently. We’re choosing to opt outside, and want you to come with us.
Jerry Stritzke, President, CEO
And THIS is why I love REI so much.
Maybe you’re going to get a few good deals, but not this girl. I will not be fighting the crowds and I will not be sucked into the consumer society that we live in.
My original plan was to go outside for some neighborhood rollerblading but the weather has put a damper on my plans(pun intended). So I’ll use this raining, gloomy, chilly day to lounge at home while listening to Christmas music and transforming my house into a winter wonderland! Good luck to those of you who are out shoppin! Be safe!